Trends stimulate business. They offer customers variety and give them impulses to spend money.
Consumers now expect new products through innovations at ever short intervals; be it simply a “facelift” of an old favourite like the sandwich.
The German market can only profit from the global trends, which particularly appeal to young people.
For this reason, the GA-Trendagentur has analysed trends from all over the world and has developed specific concepts for the German market on the basis of these studies.